Information reaches people at breakneck speed today. At any given point of time, there are billions of users around the world hooked on to apps like Facebook, Instagram, WhatsApp, and more. In this marketplace, almost all companies, no matter how big or small, are at competition with each other, fighting for the attention of some target audience. Testimonial films help here. In a new-age strategy to combat this information overload, we have come up with a solution where testimonial films can be a channel of sharing information in the most credible manner possible, while you support the premise through action. For example, if someone is to meet you for the first time, an old client of yours tells him or her that you are very punctual, and then you show up on time, the person you are meeting concludes, based on fact, that you are punctual.
The two other reasons why we believe testimonial videos work better than other forms of advertising are that there is almost never a vested interest in the equation, and people get to see an actual human being speaking on screen. This human element multiplies the factor of trust far more than we give it credit for. Lastly, people do, despite denying it, have the fear of being left out. If someone from the same or similar industry is telling them that using your services or products helped them in a particular way, they will want to see how it might work for them too.